New Things Lab ZONE
New Things Lab ZONE
A physical focus timer built to sit on a desk without ever sending a notification — a soft-touch silicone cube with a 7×7 pixel display showing minutes only, no seconds, no alarms. Each of its four sides holds a programmable time block, so flipping the cube to a different face starts a different session length instantly, without unlocking a phone.
A gentle chime or silent vibration signals the end of a session, and an optional Focus Bundle adds a bamboo or walnut stand with reusable glass whiteboards for jotting a session's task before flipping the timer to start. It won the 2025 iF Design Award for its calm approach to time management.
Features
Display: 7×7 pixel, minutes only
Sides: 4, each independently programmable
Alerts: Gentle chime or silent vibration
Build: Soft-touch silicone shell
Extras: Optional Focus Bundle (glass whiteboards + wood stand)
Recognition: 2025 iF Design Award
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