Hatch's third-generation sunrise alarm pairs a gradual, color-accurate dawn simulation with a large library of sound content — white noise, nature sounds, and guided wellness tracks — all controllable without picking up a phone once it's set up. The Sunrise Alarm feature ramps light over a chosen duration before sound kicks in, aiming for a gentler wake than a jarring beep.

Phone-free physical controls are new to this generation, addressing a common complaint about earlier Hatch devices needing an app for basic use. A Big Button on top handles snooze and alarm shutoff directly, and the full sound and light library remains usable without a subscription.