The Unpluq Tag is a battery-free NFC keychain that pairs with the Unpluq app to put a physical step between you and the apps that eat your day. Block social media, games, or news during work hours, and opening them requires an actual tap of the tag — not a toggle you can dismiss in half a second without thinking.

Because the friction is physical, keeping the tag somewhere slightly inconvenient — a bag, a different room, a drawer at your desk — turns impulsive app-checking into a deliberate decision instead of a reflex.